Effective Date: November 23, 2025

At FlyandFall, your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website flyandfall.com, make a purchase, or interact with our brand through social media platforms including Instagram, Facebook, and other channels.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

INFORMATION WE COLLECT

When you visit or make a purchase from FlyandFall, we may collect the following types of information:

Personal Information

• Name, email address, phone number
• Billing and shipping addresses
• Account login credentials (if you create an account)
• Order history and purchase preferences

Payment Information

Payment details are processed securely through Shopify Payments and trusted third-party payment processors. We do not store complete credit card information on our servers.

Shopping and Browsing Data

• Products viewed, searched, and added to cart
• Purchase history and preferences
• Reviews, ratings, and feedback submitted

Device and Technical Information

• IP address, browser type, and operating system
• Device identifiers and mobile network information
• Cookies, web beacons, and similar tracking technologies
• Website usage data and analytics

Communications

Any correspondence you send us via email, social media, or customer support channels, including feedback, questions, and requests.

HOW WE USE YOUR INFORMATION

We use the information collected to:

• Process, fulfill, and ship your orders
• Communicate order confirmations, shipping updates, and delivery notifications
• Provide customer support and respond to inquiries
• Process returns, exchanges, and refunds
• Send promotional emails, newsletters, and marketing communications (with your consent)
• Personalize your shopping experience and recommend products
• Improve our website, products, and services
• Conduct analytics and research to understand customer behavior
• Prevent fraud, unauthorized transactions, and security threats
• Comply with legal obligations and enforce our Terms of Service

SHARING YOUR INFORMATION

We respect your privacy and will never sell your personal information to third parties. We may share limited information with trusted partners and service providers in the following circumstances:

Service Providers

• Shopify (our e-commerce platform)
• Payment processors (Shopify Payments, PayPal, etc.)
• Shipping carriers (USPS, UPS, FedEx, DHL)
• Email service providers (for newsletters and order updates)
• Cloud storage and hosting providers

Marketing and Advertising Partners

• Meta (Facebook and Instagram Ads)
• Google Analytics and Google Ads
• Social media platforms where you've consented to receive updates

Legal and Compliance

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our customers and the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content and advertising.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (shopping cart, checkout, account login)
• Performance Cookies: Track website performance and visitor activity (Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant ads through Meta, Google, and other partners

Managing Cookies

You may disable cookies in your browser settings. However, some features of our website may not function properly if cookies are disabled. You can also opt out of targeted advertising through the Digital Advertising Alliance (optout.aboutads.info) or Network Advertising Initiative (optout.networkadvertising.org).

YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Portability: Request transfer of your data to another service
• Opt-Out: Unsubscribe from marketing emails at any time
• Restriction: Request limitation on how we process your data
• Objection: Object to certain types of data processing

How to Exercise Your Rights

To exercise any of these rights, please contact us at contact@flyandfall.com. We will respond to your request within 30 days. You may also unsubscribe from marketing emails by clicking the "unsubscribe" link at the bottom of any promotional email.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information. We do not sell personal information.

European Residents (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, and data portability. You also have the right to lodge a complaint with your local data protection authority.

DATA RETENTION AND SECURITY

How Long We Keep Your Data

We retain personal data only as long as necessary to fulfill orders, provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Typically, we retain order and account information for 7 years for tax and legal compliance purposes.

Security Measures

We use industry-standard security measures to protect your personal information, including SSL encryption, secure servers, and restricted access to sensitive data. However, no online system can be guaranteed 100% secure. We encourage you to use strong passwords and keep your account credentials confidential.

INTERNATIONAL CUSTOMERS

FlyandFall is based in the United States. If you are shopping from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where Shopify and our service providers operate. By using our website, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

THIRD-PARTY LINKS

Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

CHILDREN'S PRIVACY

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

CONTACT US

If you have questions about this Privacy Policy, how your data is handled, or wish to exercise your privacy rights, please contact us:

FlyandFall

Email: contact@flyandfall.com

Website: flyandfall.com